One of the major concerns of today’s businesses is making happy customers. Happy customers are the main driving force of any business.
But making happy customers is undoubtedly a challenging job. Moreover, the way you keep your customers happy today may not work tomorrow.
Customer satisfaction can fluctuate over time due to various factors, such as changing needs, preferences, or market dynamics. Continuous improvement and staying attuned to customer feedback are essential to maintaining long-term satisfaction and loyalty.
Luckily, there are several ways to connect with your potential customers and get their feedback. One fine way could be through online polls & surveys.
If you’re running your business website on WordPress, you can use helpful plugins to conduct online polls & surveying WordPress. These tools help you collect user feedback and identify their preferences. Later, you can use them to upgrade your marketing strategies and enhance the customer experience.
In today’s blog, we’ll discuss everything about online surveys and polls, so you get a clear idea of these useful tools and how they could benefit your business. Also, you’ll learn how to utilize them for your WordPress site.
Table of Contents
Let’s start with the most basic question-
What is an Online Poll?
An online poll is a classic survey method to gather opinions and choices from a group. Polls enable you to determine the effectiveness of any action or the success of an event.
It could be a way to engage with participants and obtain valuable insights quickly and efficiently.
You can create an online poll ranging from “What’s your favorite pizza topping?” to the serious decision “Should we have a dress code at work?“.
How do Online Polls Work?
Previously, polls were mostly carried out in person. A question was given to the participants, and they were asked to raise their hands to indicate their choice. This was often used for yes/no questions or selecting one option from a few presented verbally.
After that, telephone polls came where a respondent had to dial a number as an answer. Online polls have made this process digital, and now you can collect information from a broad range of people quickly and efficiently.
Suppose you’re planning to launch new features for your existing product. But you are confused about what features to include first.
Create a poll to know your customers’ interest in different functionalities.
This helps you prioritize development efforts and ensure your product meets market needs.
These typically present poll questions in various formats, such as
- multiple-choice
- rating scales
- or closed-ended questions.
Participants can easily select their answers or provide feedback with a few clicks or taps on their computers, smartphones, or other connected devices.
Online polls are widely utilized across diverse fields, including
- market research
- politics, academia
- and social media.
What is an Online Survey?
An online survey is like a digital questionnaire that asks people questions to learn about their opinions or experiences. Online surveys are great for getting information from many people quickly and easily.
You can use them for different purposes, like discovering what people think about a new product or service you’ve launched recently.
How do Online Surveys Work?
Back in the old days, people used to do surveys face-to-face or over the phone.
Then, they switched to using pens and paper. But now, everything’s online!
You can conduct surveys on your website or through emails. It enables you to reach a large number of people at once.
Imagine you want to know what flavor of ice cream your customers like most. You could ask them individually, but that would take a while.
Instead, you can utilize an online survey to ask everyone at once. You can create questions like “What’s your favorite ice cream flavor?” with choices like chocolate, vanilla, or strawberry.
Now, share the survey online through
- a website
- Or even a QR code.
Your customers will answer the questions on their phones or computers. Once everyone answers, you can see all the results together. This helps you see which flavor is most popular!
Online surveys have different questions, like
- picking one answer from a list
- choosing multiple answers
- Or typing in your own answer.
You can also add pictures or videos to make your survey more interesting.
Next, you are responsible for collecting all the responses. You can run different data analytics algorithms and generate meaningful insights. A good practice is to store these reports in the most commonly used formats, such as.xls ,.pdf, or .ppt.
Basic Differences Between Online Polls and Surveys
There’s a difference between polls and surveys, although both help you gather information. Imagine a poll like a quick game of “Guess Who.” It asks a single question with a few answer choices. It’s perfect for getting a snapshot of opinions.
Surveys, on the other hand, are more like in-depth interviews. They use multiple questions with choices and open-ended options. This approach aims to paint a detailed picture of your audience’s thoughts and experiences.
| Online Polls: | Online Surveys: |
| Polls typically consist of a single question or a series of concise questions. | Surveys are used to gather in-depth insights. |
| Polls are designed to quickly capture respondents’ opinions | Surveys usually cover a broader range of questions, covering various aspects of a topic. |
| Polls often use multiple-choice, yes/no, or rating scale formats | Surveys can include open-ended questions, multiple-choice questions, ranking questions, and more. |
| Polls are ideal for gathering immediate feedback or opinions. | Surveys are perfect for conducting market research, customer satisfaction assessments, and other data-driven analyses. |
| Polls take short time to complete or focus on immediate feedback | Surveys usually take longer to complete compared to polls but provide more detailed and delicate information. |
When and Why Use Online Polls & Surveys in WordPress?
As mentioned above, you can run surveys or polls in different ways. One interactive way could be through your website.
Polls and surveys make your website more engaging and attractive for your visitors.
You can use these tools to get valuable user feedback and generate leads. It’ll also help increase visitors’ average time spent on your site.
How do you design and incorporate a poll or survey on your website?
If you’re using WordPress to run your site, you are in luck! WordPress offers many plugins and tools that allow you to embed interactive polls on your site.
These tools introduce an innovative way to connect with your visitors. It’s like you’re directly talking to your potential customers and asking for their preferences. It’ll make them feel special and connected.
An interactive WordPress poll or survey lets you:
- Gather feedback and opinions from your audience.
- Encourage your audience to participate actively and interact with your content.
- Offer a cost-effective solution for conducting market research.
- Gather direct insights into audience opinions and preferences.
- Make informed decisions based on the collected data.
If you’re selling products or services from your WordPress site, polls and surveys can help you gather insights into customer preferences, pain points, and needs. These powerful tools are also useful to increase your WordPress site’s retention rate.
As your main target is to create satisfied customers, it’s better to ask them before changing your strategy, products, or website.
By collecting data through polls and surveys, you can make more informed decisions about your website or business content, products, marketing strategies, and other attributes.
Key Takeaways: Polls and surveys will make your WordPress site fun and useful. They help you understand what people like and don’t like. You can use them to ask questions and get feedback. This enables you to make better decisions. Plus, it makes visitors feel involved and heard.
How You Can Use Online Polls & Surveys in WordPress
To create an interactive poll in WordPress, you’ll need a plugin with powerful features and functionalities.
You can easily install a reliable polling and survey plugin from the WordPress repository. Some popular options include Poll Creator, Form Builders plugins, and so forth.
- After installing and activating the plugin, go for general configurations. Once you are done, it’s time to create a new poll or survey.
- Provide a title & description, and customize the appearance and behavior of the poll or survey according to your preferences.
- Next, add questions and answer options to your poll or survey.
Depending on the plugin you are using, you may have different question types available. Such as
- multiple-choice
- text-based
- or rating questions.
Ensure that your questions are clear, concise, and relevant to your objectives.
For special cases, you might want to configure additional settings like allowing multiple submissions from the same user, setting up conditional logic, or enabling notifications for new responses.
Once satisfied with the setup, publish the poll or survey on your WordPress website. Most plugins provide shortcodes to embed your polls in a post, page, or widget.
As you can see, there is a lot to do with your poll plugins, so it’s important to evaluate a plugin before using it.
So, you can ensure that the plugin is perfect for your needs or not.
Best Practices for Conducting Online Polls and Surveys in WordPress
WordPress plugins help you in every way to create effective online polls and surveys in WordPress. So you can collect useful data for your business. But you also need to give some input to get the most out of it.
To ensure the success of your online polls and surveys, it’s important to follow some best practices.
Below, we’ve listed some important ones:
- Display the purpose: Clearly tell your users the purpose of your polls and surveys. Explain how their responses will be used and the benefits of participating.
- Test before launching: Test your polls and surveys with a small group of users before launching them to a wider audience. This will help you identify any issues or areas for improvement.
- Monitor and analyze the responses: Regularly monitor and analyze the responses to identify any patterns or trends. This will help you make timely adjustments or improvements.
- Update your polls and surveys: Update your polls and surveys periodically to keep them relevant and engaging. Outdated polls and surveys may not attract participation.
- Respect user privacy: Ensure that you have a clear privacy policy in place. Let your users know how their data will be used and provide options for opting out if desired.
With these best practices, you can conduct online polls and surveys that yield accurate and valuable data.
Closing Notes on Online Polls & Surveys in WordPress
We’re at the end of today’s blog. We believe you’ve already got a clear understanding of using polls & surveys on your WordPress site and their incredible benefits.
Both of these tools establish a strong communication channel between you and your audience. However, there are some basic differences between them.
Depending on your needs, you have to decide when you should utilize which approach for your WordPress site.
Luckily, you’ll find many poll & survey plugins in the WordPress repository. You can evaluate some popular options and go for the desired one.
These plugins help you build a direct connection with your potential users and collect their opinions. By gathering feedback from your customers or website visitors, you can make data-driven decisions that will ultimately benefit your business.
Do you still have some further questions about the online poll & survey in WordPress? We’re ready to assist you further.
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