What is actually free in Krom Automation Free?

Everything required to build real automations: the full visual canvas, triggers, actions, condition branching, delays, loops, variables, approvals, templates, execution logs, and native AI actions. Pro unlocks third-party integrations, schedule and webhook triggers, advanced reliability features, and more templates.

Do I need any coding knowledge to use this?

No. The entire builder is visual. Pick a trigger, drop action nodes, connect them with arrows, and choose merge tags from dropdowns.

How does the AI generator work?

Krom Automation uses your own API key from OpenAI, Google Gemini, or Groq. wpRigel does not charge per AI call or mark up token usage.

What happens to my workflows if I cancel Pro?

Any workflow you built keeps running. Pro-only features pause on flows that use them, while the free GPL plugin remains available.

Is there a refund policy?

Yes. Krom Automation Pro includes a 14-day money-back guarantee on every plan.

Krom Automation vs the alternatives: choose the right WordPress automation plugin

An honest side-by-side comparison of Krom Automation, FunnelKit, WP Automator, Bit Flow, and AutomatorWP, so you can pick the right tool.

See pricing → See comparison

Five tools, five different strengths. Here is where each one wins.

Krom Automation is strongest when you need AI, webhooks, schedules, logs, and simulator testing all inside one visual workflow canvas.

Krom Automation

Canvas-first automation

Best when visual building, AI steps, testing, and WordPress-native execution need to line up.

recommended for broad use

FunnelKit

Woo and marketing funnels

Best when most workflows live around checkout and cart recovery.

commerce leaning

WP Automator

Recipe library

Good when wide integrations matter more than visual flow review.

recipe-based

Bit Flow

Lean connector layer

Best when you need a simpler integration surface.

leaner surface area

AutomatorWP

Rule-driven setup

Works when rules and add-ons fit your build style.

rule-based setup

Buying logic, not generic labels

Full support stays visible. Partial support uses short notes like add-on only, limited, or higher tier only.

Buying factor	Krom Automation Pro	FunnelKit Automations	WP Automator	Bit Flow	AutomatorWP
Builder experience
Visual drag-and-drop canvas	✓Core canvas	✓Visual journey builder	◐Recipe-based	◐Lighter editor	✕Rules + add-ons
Branching and waits	✓Built in	✓Native logic nodes	◐Limited branching	✓Basic branching	◐Rule-based
Unlimited workflows	✓No workflow cap	✓Plan dependent	◐Higher tier only	✓Core limits apply	✓Broad coverage
Automation depth
Webhooks and schedule triggers	✓Both included	✓Native support	◐Add-on only	◐Schedule only	✕No native schedule
Workflow templates library	✓100+ templates	◐Smaller starter set	✕No template library	◐Limited	✕No template library
Looping and iterator logic	✓Native	◐Partial	✕Not a focus	◐Limited	✕Not available
Integrations
WooCommerce, LMS, CRM, and messaging apps	✓Broad coverage	✓Woo-first strength	◐Wide via recipes	◐Smaller set	✓Flexible via add-ons
Google Sheets / Calendar / Slack	✓Included	✓Some apps higher tier	◐Recipe-dependent	✕Limited breadth	◐Add-on only
Integration count	24 Pro integrationsBalanced coverage for the core stack	~15Strong in its lane	40+ recipesBreadth via recipes	~10Lean layer	60+ add-onsFlexible, add-on driven
Reliability and testing
Step-level execution logs	✓Readable logs	✓Available	◐Basic	◐Limited	◐Add-on only
Replay and simulator	✓Both included	◐Higher tier only	✕Not included	✕Not included	✕Not included
Failure handling and retries	✓Built in	✓Core handling	◐Limited	◐Basic recovery	◐Recipe-based
AI and content automation
AI actions for generation, moderation, and tagging	✓Native steps	◐Limited support	✕Not a focus	✕Not included	◐Add-on only
Visual email template builder	✓Included	✓Marketing oriented	✕Not included	✕Not included	✕Not included
AI-assisted content workflows	✓Workflow-native	◐Add-on only	✕Not included	✕Not included	◐Rule + add-on mix
Pricing and licensing
Free version available	✓Full free pluginGPL2 · no trial · no expiry	✕No free tier	◐Limited free	◐Limited free	✓Free core plugin
Fully self-hosted, data stays on your server	✓100% self-hostedNo external data processing	✓WordPress-native	✓WordPress-native	✓WordPress-native	✓WordPress-native
Entry-level Pro price	$69/yrBasic plan	$99/yrHigher starting tier	$69/yrRecipe value, less visual	$79/yrLean utility pricing	$69/yrFlexible but add-on driven
All core features in base plan	✓Yes	✕Higher tier only	✕Add-ons required	◐Tier split	✕Add-on only
Licensing model	Per siteSimple scaling	Per siteCommerce-first tiers	Per siteRecipe-led bundles	Per siteSmaller surface area	Per siteAdd-on modular

✓ Full support ◐ Partial support ✕ Not available Features current as of April 2026. Verify with each vendor.

Three automations most WordPress sites need from day one

These examples show why the canvas matters. Trigger, logic, and outcome stay visible in one place.

Onboarding flow

Welcome new users without manual follow-up

signup -> nurture

user registers
tag by source
send welcome email
wait 2 days
notify sales

Useful for membership sites, client portals, and clean onboarding sequences.

Outcome: a structured first-touch journey that starts fast and stays readable.

Woo order recovery

Recover revenue from stalled orders

checkout -> recovery

order fails
wait 1 hour
retry or remind
branch by status
update CRM

Good when marketing and support need one shared recovery path.

Outcome: fewer abandoned carts and a clearer audit trail for each recovery attempt.

LMS completion

Turn course completion into a team signal

course -> crm -> slack

lesson completed
tag CRM contact
send Slack alert
check certification
branch next step

Ideal when completion should trigger both customer follow-up and team visibility.

Outcome: the LMS, CRM, and Slack stay in sync without building a custom bridge.