Krom Automation Pro extends the free plugin without replacing it. Every workflow you’ve already built keeps working. Pro adds more triggers, more actions, 24 third-party integrations, four exclusive workflow features, 101 templates, and a visual email builder on top of what you already have.

This page gives you a complete picture of what Pro unlocks and how to find each feature after activation.

What Pro adds at a glance #

Area	Free	Pro
Triggers	16	96+
Actions	21	85+
Templates	20	121 (20 free + 101 Pro)
Third-party integrations	0	24
WooCommerce triggers and actions	2 triggers, 2 actions	12 triggers, 8 actions
WooCommerce Subscriptions	None	9 triggers, 2 actions
AI workflow generation	No	Yes
Visual email builder	No	Yes
Schedule trigger	No	Yes
Incoming webhook receiver	No	Yes
Delay in weeks	No	Yes

Pro integrations: 24 plugins and platforms #

Pro adds trigger and action support for 24 integrations across six categories. Each integration activates automatically when the relevant plugin is detected, or requires a one-time API key setup in settings.

Forms

Connect Krom Automation to your form plugin and automatically respond to every submission, invalid entry, spam detection, or payment completion.

Plugin	Setup required
Contact Form 7	None. Auto-detected when CF7 is active.
Gravity Forms	None. Auto-detected when Gravity Forms is active.
WPForms	None. Auto-detected when WPForms is active.
Elementor Forms	None. Auto-detected when Elementor Pro is active.
Fluent Forms	None. Auto-detected when Fluent Forms is active.
Ninja Forms	None. Auto-detected when Ninja Forms is active.

E-commerce

Plugin	Setup required
WooCommerce (extended)	None. Auto-detected. Adds 10 extra triggers and 6 extra actions beyond the free version.
WooCommerce Subscriptions	None. Auto-detected when WooCommerce Subscriptions is active.
Easy Digital Downloads	None. Auto-detected. Includes EDD core, EDD Recurring Payments, and EDD Software Licensing triggers.

CRM

Plugin / Platform	Setup required
FluentCRM	None. Uses FluentCRM’s native PHP API. Auto-detected.
ActiveCampaign	API key and account URL required in Krom Automation settings.

Email marketing

Platform	Setup required
Mailchimp	API key required in Krom Automation settings.
ConvertKit	API key required in Krom Automation settings.
MailerLite	API key required in Krom Automation settings.
MailPoet	None. Uses MailPoet’s native PHP API. Auto-detected.

LMS and membership

Plugin	Setup required
LearnDash	None. Auto-detected when LearnDash is active.
TutorLMS	None. Auto-detected when TutorLMS is active.
MemberPress	None. Auto-detected when MemberPress is active.

Messaging, social, data, and productivity

Platform	Setup required
Slack	Bot token and signing secret required in settings.
Discord	Webhook URL and public key required in settings.
Twilio	Account SID, auth token, and from number required in settings.
Telegram	Bot token and default chat ID required in settings.
Google Sheets	Service account JSON key required in settings.
Google Calendar	Uses the same Google service account as Sheets. No extra setup once Sheets is configured.
Facebook, Twitter/X, LinkedIn	Platform-specific access tokens required in settings per platform.
AffiliateWP	None. Auto-detected when AffiliateWP is active.

You configure all integration credentials in Krom Automation > Settings. Each integration has its own settings section that only appears when the relevant plugin is active or when the integration type applies.

Four Pro-exclusive features #

These features have no equivalent in the free plugin. They unlock new ways to build and run automations that aren’t possible with the free version alone.

AI workflow generation

Describe what you want to automate in plain English and Krom Automation Pro builds the workflow for you.

Type something like: “When a WooCommerce order is completed, send a thank-you email to the customer and add them to my Mailchimp audience.” Krom Automation analyses the available triggers and actions, generates the workflow configuration, and saves it as a new workflow ready for you to review and activate.

It’s available from the Krom Automation > Workflows screen via the AI Generate button. You still review and adjust the generated workflow before activating it.

Visual email builder

Design transactional and marketing emails using a block-based editor powered by WordPress’s Gutenberg block system. No HTML required.

Create email templates using drag-and-drop content blocks: headings, paragraphs, buttons, images, dividers. Set global brand colours and sender defaults that apply to all templates. Use merge tags ({{first_name}}, {{order.total}}, etc.) inside the template editor just as you would in any other Krom Automation field.

Once a template is saved, you can select it from the Send Email action’s template dropdown instead of writing the email body in a plain text field.

Access the email builder at Krom Automation > Email Templates.

Schedule trigger

Run a workflow on a fixed recurring schedule rather than in response to a WordPress event.

Available frequencies:

• Once: runs the workflow one time at a specific date and time
• Hourly: runs every hour
• Daily: runs once per day at a time you choose
• Weekly: runs once per week on a day and time you choose
• Monthly: runs once per month on a day and time you choose
• Custom interval: runs every N minutes, hours, or days

The Schedule trigger uses Action Scheduler for reliable background execution, the same as all other workflow executions. It doesn’t depend on user visits to your site.

Use cases include daily digest emails, weekly performance reports sent to Slack, monthly Google Sheets data exports, and periodic license expiry checks.

Incoming webhook receiver

Every workflow with an Incoming Webhook trigger gets its own unique, secret URL. Any external service that can send an HTTP POST request can fire that workflow.

Point a Stripe webhook at the URL to respond to payment events. Set up a GitHub Actions webhook to trigger a deployment notification. Connect any Shopify event to a WordPress workflow. Receive data from custom apps and internal tools.

The webhook URL is in the format: https://yoursite.com/wp-json/krom-automation/v1/webhooks/{64-character-token}

All incoming webhook data is available as merge tags in the workflow’s actions. The receiver applies nine layers of security including IP-based rate limiting, payload size caps, and optional HMAC-SHA256 signature verification for compatibility with Stripe and GitHub.

Extended delay units #

The free version supports delays in minutes, hours, and days. Pro adds delays in weeks.

This makes it practical to build automations like a 4-week re-engagement sequence, a 6-week post-purchase check-in, or a renewal reminder 8 weeks before expiry, all within a single workflow delay setting.

Advanced condition data from Pro triggers #

Pro triggers expose richer data fields that open up more precise conditional branching. For example:

• The LearnDash Quiz Completed trigger exposes {{pass}} (true/false), so you can branch on whether the student passed or failed
• The MemberPress Transaction Completed trigger exposes {{is_recurring}}, letting you branch based on whether a payment is a one-time purchase or a recurring charge
• The WooCommerce Subscription Status Changed trigger exposes both {{old_status}} and {{new_status}}, giving you full control over which specific transitions your workflow responds to